Managed search ads
Our Google Ads for contractors service shows your business when people search for your trade. We handle the keywords, the ads, the tracking and Local Service Ads.
Scale the businessGoogle Ads management is +$497 a month on top of the Foundation System, with a $1,500 minimum ad spend that you pay separately.
What people see
Two kinds of ads show up first when someone searches for your trade: Local Services Ads and search ads. We run both.
Sponsored · Local services
Sponsored
Example ads. The names are made up.
What good looks like
Industry averages, so you know what a healthy account looks like.
Source: LocaliQ 2026 Search Advertising Benchmarks, Home and Home Improvement.
Run the numbers
Uses the industry average of $90.92 for one lead. Your numbers will be different.
What to expect
We set up tracking, search words and ads. Google learns who calls.
We stop search words that waste money and push the ones that bring calls.
More budget goes to what brings jobs. Your cost per lead settles down.
The problem
Google Ads let you show up when someone searches for your trade. But a bad setup pays for clicks from people who will never hire you.
Learning it on your own takes hours you do not have. Every week it runs wrong costs you money.
Three simple steps
We find the searches your customers use. We also add negative keywords, which are searches we block so you do not pay for the wrong clicks.
We set up 1 to 2 search campaigns and write the ads. We test two versions against each other to see which one does better.
We set up a landing page, call tracking and conversion tracking, so you see which ads turn into calls. Each month you get a report.
Why use it
Local Service Ads are a different kind of Google ad for local businesses. We set them up and run them along with your search ads.
Negative keywords block searches that do not fit your business. Your budget goes to people who might hire you.
Call tracking shows which calls came from your ads. You know what your money is doing.
Your ad spend is separate from our management fee. The money you set for ads goes to the ads.
Results
Your monthly report shows what you spent and what came in. You can see if the ads are paying off.
We keep testing ad copy against each other. You keep the ads that do best and drop the ones that do not.
Leads from your ads land in the Lanello app, where automated follow-up keeps the conversation moving.
Results depend on your area, your ad budget, and how fast you call leads back.
★★★★★“Lanello fixed issues with my old site, built me a better one, and even helped rebrand.”
Daniel Brenner · Electrician
What you get
We build it, connect it to your phone and your app, and keep it running. You keep working.
Google Ads management is +$497 a month on top of the Foundation System, with a $1,500 minimum ad spend that you pay separately. See pricing
Part of one system
Questions
There is a minimum ad spend, listed in the plan on this page. That money is paid separately from our management fee. Your area and your trade also change how far it goes.
No. Your ad spend is separate. Our fee pays for setting up and running the ads, and your ad spend pays for the ads themselves.
They are a type of Google ad made for local service businesses. We set them up as part of Google Ads management. You can also add Local Service Ads on their own, and you pay nothing until they bring results.
Yes, people need a place to land. Google Ads is an add-on, so you already have your Lanello website from the Foundation System. We also set up a landing page for your ads.
No. Nobody can honestly promise that. We track calls and conversions, so each month you can see what your money brought in.
Free strategy call
Book a call and we will look at your area together.
