The contractors who get the calls have a stronger digital foundation.
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Trusted by trades across the US
Not better work. Not a bigger ad budget. Lanello builds that foundation for electricians, plumbers, HVAC companies, roofers, and other trades. First you get found and trusted, then past customers bring you new jobs, and only then do we add ads on top.
The Business Pyramid: we build it from the bottom up. Click a tier to jump to it.
Get found, look trusted, and never lose a lead
Everything else sits on this. When someone in your area searches for your trade, they should find you, trust you in ten seconds, and reach you right away. Four pieces make that happen.
Local SEO
Show up in the Google map results when neighbors search for your trade.
- Google Business Profile set up and optimized
- Your business details listed in 350+ local directories
- Weekly posts on the services people actually search for
Website
A fast, mobile-first website built to turn visitors into text conversations, not just look pretty.
- Built for the phone, because that is where most customers are
- Your best reviews and services front and center
- Every form goes straight to your phone as a text
Reviews
More 5-star reviews without chasing anyone. People say "sure, I'll leave one" and then forget. We remind them.
- Ask for a review in one click when the job is done
- Automatic reminders for a few weeks until they do it
- Your new reviews show up on your website automatically
Missed call text back & auto lead follow-up
On a roof or under a sink and can't pick up? The customer gets a text in seconds and the conversation starts without you.
- Instant text back on every missed call, nights and weekends too
- Every website lead gets a follow-up text and email
- Everything lands in one inbox on your phone
The first text goes out automatically. You take over from your phone whenever you want.
Turn past customers into repeat jobs and referrals
You already have a list of people who trust you. Most contractors never message them again. We set up pre-built SMS and email campaigns so the follow-up runs by itself. Mark a job done, and the rest happens.
Referral campaigns
Remind happy customers to tell their friends and neighbors, right when they are most likely to do it.
Return customer campaigns
Seasonal check-ups, maintenance reminders, and special offers that bring loyal customers back.
Win-back campaigns
A friendly message to the customers you have not heard from in a while. Some of them were about to call someone else.
Works with the tools you already use, including Housecall Pro and Jobber. Your CRM stays the heart of your operations; we handle what happens before and after the job.
Then, and only then, we turn on reach
Ads and ongoing SEO bring more people to your business. But if the foundation leaks, you pay for visitors who never call. That is why this tier comes last, once the first two are working.
Google Ads
Reach people who are searching for your service right now, in your service area. No hide and seek: they are looking for you, and you show up.
Meta Ads
Reach homeowners in your area on Facebook and Instagram before they even start searching. Every lead flows into the same follow-up that qualifies them and books the appointment.
Ongoing SEO
Local SEO gets you on the map. Ongoing SEO is its big brother that goes to the gym: weekly work to climb to the top of Google and stay there.
Think of ads as water and your foundation as the bucket. Most agencies pour water first and hope. We fix the bucket first, so every dollar you spend on reach turns into calls that get answered, followed up, and booked.
Real results, real people
Contractors who built their foundation with Lanello, in their own words.
Or leave your own review on Trustpilot.
What happens after you book a call
No sales pitch, no pressure. Three steps, always in this order.
A short, free call
We look at how you show up on Google today, where the leads leak out, and what to fix first. You leave with a clear plan, whether you work with us or not.
We build the foundation
Website, Google Business Profile, reviews, and missed call text back. You approve, we build, and your calls start landing in one inbox.
We stack the next tiers
Repeat and referral campaigns switch on next. Ads come last, once the numbers show your foundation is ready to hold them.
Serving these trades and more
If you have at least one truck on the road and want the phone to ring, the pyramid works for you.
Why we're "totally unique," just like everyone else
Every agency says this part. Here is what it means at Lanello.
Simple to use
Everything is built to be dead simple. If you are confused, we are fired and very embarrassed.
Affordable
Our prices are designed to keep you for 10 years, not 10 weeks. We are in it for the long haul.
Flexible contracts
If it is affordable and it works, why would we need to lock you in? If you are happy, you will stay.
We have proof
We already know what works for trades, and we have the case studies to back it up.
Constant improvements
We keep updating what we build for you, so you get more value for the same money over time.
No fluff
We tell you exactly what we are going to do, and then we do it. Period.
Built on tools you already trust
Lanello means "the ring" in Italian
We picked the name because we do not throw leads at you and wish you luck. We work on the whole ring: how you get found, how you get trusted, how you answer, and how you get customers back. I’m Robin, the founder, and you will talk to me on your first call.
Questions contractors ask us
What does Lanello actually do to get me more calls?
We build your digital foundation first: a website that converts, an optimized Google Business Profile, a steady flow of reviews, and missed call text back so no lead slips away. Then we switch on repeat and referral campaigns to your past customers. Only after that do we run ads, because ads on a weak foundation waste money.
Do I need to run ads to get results?
No. The first two tiers of the pyramid work without ad spend: being found on Google, reviews, missed call text back, and re-marketing to past customers. Ads are the top of the pyramid, for when you want to grow faster than the foundation alone can carry.
I already use Housecall Pro or Jobber. Can I still use Lanello?
Yes. Lanello connects with almost any CRM, including Housecall Pro and Jobber. Lanello becomes the front end of your sales (getting found, answering leads, booking) and the back end for reviews and referrals. Your current CRM stays the heart of your operations.
Do I really need a new website?
Usually, yes. Your website is the front door of your business. It helps you get found on Google and shows customers the exact service they are looking for. If they cannot find it on your site, they keep searching until they find it on someone else's. Our sites are built to load fast on a phone and to get the highest possible number of visitors to call or text.
How is this different from lead services like Angi or Thumbtack?
Lead services sell the same lead to several contractors and you race to call first. We build assets you own: your Google profile, your website, your reviews, and your customer list. The calls come to you directly, and they keep coming after the work is done.
How long until I see results?
Some pieces work from day one, like missed call text back and review requests. Local SEO builds over months, because Google needs time to trust a business. On the first call we will tell you what to expect for your trade and your area, with no made-up promises.
Why is Lanello so affordable?
Because our prices are designed to keep you for 10 years, not 10 weeks. We built this as a partnership, not a pay-and-pray agency, and we only take on contractors who want to grow for the long term. If you just want a few quick jobs and nothing else, we are probably not your guys.
Which trades do you work with?
Electricians, plumbers, HVAC contractors, roofers, handymen, landscapers, general contractors, home builders, flooring, solar installers, tree service, and pest control. If your trade is not on the list, book a call and ask. The pyramid works for almost any business that gets customers by phone.
Ready to build your foundation?
Book a free call. We will look at how you show up on Google today and show you exactly where the calls are leaking out. Even if you never hire us, you will leave knowing what to fix.