Marketing Systems For Contractors to Grow Your Business on Auto Pilot
Get More Leads Without Ad Spend, Boost Referrals, Rank High on Google, and Streamline Your Operations For All Types Of Contractors. Focus on What You do Best, and let Us Handle the Rest.
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Trustpilot
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The Business Pyramid
A stronger business starts with a solid foundation. We build it from the bottom up.
The Business Pyramid: we build it from the bottom up. Click a tier to jump to it.
Get found, look trusted, and never lose a lead
Show up when local customers search. Earn their trust. Make it easy to get in touch.
Local SEO
Show up in the Google map results when neighbors search for your trade.
Website
A fast website that makes it easy to call, text, or request a quote.
Reviews
Ask happy customers for a review and send a reminder if they forget.
Catch missed leads
Miss a call while you’re on a job? An automatic text starts the conversation.
Example conversation. The first reply is automatic; you take over when you’re free.
Example campaign. You choose the offer; we help it reach past customers and their friends.
Turn past customers into repeat jobs and referrals
Your next job could come from someone who already knows you. We send timely texts and emails with useful reminders and offers they can share.
Then, and only then, we turn on reach
Once your foundation and follow-up are working, bring more customers in with Google Ads, Meta Ads, and ongoing SEO.
Google Ads
Show up when nearby customers search for your service.
Meta Ads
Reach local homeowners on Facebook and Instagram.
Ongoing SEO
Keep improving your rankings so more customers find you.
Real results, real people
Contractors who built their foundation with Lanello, in their own words.
Or leave your own review on Trustpilot.
What happens after you book a call
No sales pitch, no pressure. Three steps, always in this order.
A short, free call
We look at your business and show you what to fix first. You leave with a clear plan.
We build the foundation
We connect your website, Google profile, reviews, and follow-up. You approve; we build.
We stack the next tiers
Bring past customers back. Add SEO and ads when your business is ready.
Serving these trades and more
If you have at least one truck on the road and want the phone to ring, the pyramid works for you.
Why we're "totally unique," just like everyone else
Every agency says this part. Here is what it means at Lanello.
Simple to use
Everything is built to be dead simple. If you are confused, we are fired and very embarrassed.
Affordable
Our prices are designed to keep you for 10 years, not 10 weeks. We are in it for the long haul.
Flexible contracts
If it is affordable and it works, why would we need to lock you in? If you are happy, you will stay.
We have proof
We already know what works for trades, and we have the case studies to back it up.
Constant improvements
We keep updating what we build for you, so you get more value for the same money over time.
No fluff
We tell you exactly what we are going to do, and then we do it. Period.
Built on tools you already trust
Lanello means "the ring" in Italian
We picked the name because we do not throw leads at you and wish you luck. We work on the whole ring: how you get found, how you get trusted, how you answer, and how you get customers back. I’m Robin, the founder, and you will talk to me on your first call.
Questions contractors ask us
What does Lanello actually do to get me more calls?
We build your digital foundation first: a website that converts, an optimized Google Business Profile, a steady flow of reviews, and missed call text back so no lead slips away. Then we switch on repeat and referral campaigns to your past customers. Only after that do we run ads, because ads on a weak foundation waste money.
Do I need to run ads to get results?
No. The first two tiers of the pyramid work without ad spend: being found on Google, reviews, missed call text back, and re-marketing to past customers. Ads are the top of the pyramid, for when you want to grow faster than the foundation alone can carry.
I already use Housecall Pro or Jobber. Can I still use Lanello?
Yes. Lanello connects with almost any CRM, including Housecall Pro and Jobber. Lanello becomes the front end of your sales (getting found, answering leads, booking) and the back end for reviews and referrals. Your current CRM stays the heart of your operations.
Do I really need a new website?
Usually, yes. Your website is the front door of your business. It helps you get found on Google and shows customers the exact service they are looking for. If they cannot find it on your site, they keep searching until they find it on someone else's. Our sites are built to load fast on a phone and to get the highest possible number of visitors to call or text.
How is this different from lead services like Angi or Thumbtack?
Lead services sell the same lead to several contractors and you race to call first. We build assets you own: your Google profile, your website, your reviews, and your customer list. The calls come to you directly, and they keep coming after the work is done.
How long until I see results?
Some pieces work from day one, like missed call text back and review requests. Local SEO builds over months, because Google needs time to trust a business. On the first call we will tell you what to expect for your trade and your area, with no made-up promises.
Why is Lanello so affordable?
Because our prices are designed to keep you for 10 years, not 10 weeks. We built this as a partnership, not a pay-and-pray agency, and we only take on contractors who want to grow for the long term. If you just want a few quick jobs and nothing else, we are probably not your guys.
Which trades do you work with?
Electricians, plumbers, HVAC contractors, roofers, handymen, landscapers, general contractors, home builders, flooring, solar installers, tree service, and pest control. If your trade is not on the list, book a call and ask. The pyramid works for almost any business that gets customers by phone.
Ready to build your foundation?
Book a free call. We will look at how you show up on Google today and show you exactly where the calls are leaking out. Even if you never hire us, you will leave knowing what to fix.