Lanello | Home
Get a free plan
Get a free plan
Get a free plan

A solid foundation.
Room to grow.

Start with the essentials. Add SEO or ads when you’re ready to grow.

Explore the FoundationFind my best fit
01 / Start here

The essentials, working together.

Your website, reputation, and follow-up in one system. A stronger starting point for everything that comes next.

Your base plan

The Foundation System

Be found, earn trust, and stay on top of every opportunity.

Months 1–6 · introductory rate$297/month
Month 7 onward · standard rate$497/month
Build my Foundation

Everything your Foundation includes

  • SEO-optimised WordPress website20–25 pages, or edits to your current website.
  • Automated lead follow-upKeep conversations moving after the first enquiry.
  • Email & SMS remarketingStay connected with your existing customers.
  • Missed call text backKeep the conversation going when you cannot pick up.
  • 5-Star Magic Review FunnelMake asking for customer feedback part of the process.
  • Scannable Google review cardsA simple way for customers to leave a review.
  • Google Business Profile + 350 citationsProfile optimisation and consistent business listings.
  • All in the Lanello appYour tools together in one place.

Optional extras

Optional add-ons to your Foundation

Content & search

Content Engine (Mini SEO)

Keep your website and Google profile active with useful content.

+$197 /month
  • 4 SEO blog posts per month
  • Auto-posted to your Google profile
  • On-page SEO + monthly report
Social presence

Social Media

Look active and professional, without doing the posting.

From +$97 /month
  • Weekly posts with captions
  • Your 5-star reviews auto-posted
  • Premium: branded before-and-afters & templates
Local demand

Local Service Ads

Pay only for booked jobs with LSA.

$0 until results
  • Then +$197/month
  • Optional add-on to Foundation
  • Talk to us about the setup for your business
A simple way to build: start with Foundation, then choose the services that fit your goals. The add-on fees below are in addition to your Foundation subscription.
02 / Grow your visibility

The Organic Growth System

Build a stronger presence in search with ongoing SEO, useful content, and consistent optimisation. Choose one SEO package.

Help me choose an SEO plan
Consistent organic growth

Foundation SEO Package

A focused SEO programme to strengthen your search presence.

+$897 /mo

Add-on to the Foundation System

Total with Foundation
$1,194/mo for the first 6 months
$1,394/mo from month 7

Everything in Foundation, plus:

  • AI business chatbot
  • Basic AI optimisations
  • 25–30 keywords
  • 4 blog posts per month
  • 6 Google Business Profile posts per month
  • 30+ backlinks per month
  • 2 guest posts per month
  • Ongoing optimisation
Discuss Foundation SEO
Most popular choice
A wider search footprint

Scaling SEO Package

More keywords, more content, and deeper optimisation as you scale.

+$1,397 /mo

Add-on to the Foundation System

Total with Foundation
$1,694/mo for the first 6 months
$1,894/mo from month 7

Foundation SEO, with these upgraded inclusions:

  • AI business chatbot + deeper AI optimisations
  • 50 keywords
  • 8 blog posts per month
  • 6 Google Business Profile posts per month
  • 40 backlinks per month
  • 5 guest posts per month
  • 1 press release per quarter
  • Ongoing optimisation
Discuss Scaling SEO
03 / Extend your reach

The Steroids Growth System

Reach more potential customers with fully managed paid campaigns. Choose Google Ads, Facebook Ads, or run both.

Capture search demand

Google Ads

Get in front of people already looking for your services.

+$497 /mo

Add-on to the Foundation System

Total with Foundation
$794/mo for the first 6 months
$994/mo from month 7

Your Google Ads management includes:

  • 1–2 fully managed search campaigns
  • Keyword research & negative keywords
  • Ad copywriting & A/B testing
  • Landing page & call tracking setup
  • Local Service Ads (LSA)
  • Conversion tracking & monthly reporting
$1,500 minimum ad spend
Separate from the management fee.
Discuss Google Ads
Build demand & reconnect

Facebook Ads

Reach the right audience and bring interested people back.

+$897 /mo

Add-on to the Foundation System

Total with Foundation
$1,194/mo for the first 6 months
$1,394/mo from month 7

Your Facebook Ads management includes:

  • 1–2 fully managed ad campaigns
  • 15 creative variations every 2 months
  • Audience targeting & retargeting
  • Copywriting & A/B creative testing
  • Pixel setup & conversion tracking
  • Monthly performance reporting
$1,500 minimum ad spend
Separate from the management fee.
Discuss Facebook Ads
Planning to run both? Google Ads and Facebook Ads are separate add-ons. The totals shown above include Foundation plus one channel; advertising spend is additional.
People behind the progress

A team in your corner.

Hear from contractors who work with Lanello.

★★★★★
“Lanello fixed issues with my old site, built me a better one, and even helped rebrand. I loved the new logo so much I got it tattooed.”
Daniel Brenner · Electrician
★★★★★
“We went from 3 leads a month to 60. Robin and the Lanello team completely transformed our online presence. They’re not just marketers, they’re true partners.”
Jacob Nagle · Handyman
The details, made simple

Good questions.
Clear answers.

What happens after the first six months?

The Foundation System is $297/month for your first six months, then $497/month from month seven. The add-on fees stay as listed, so a plan with an add-on also increases by $200/month when your Foundation introductory period ends.

Are the SEO and advertising prices the full plan price?

They are add-on fees. You start with Foundation and add the services you need. Each SEO and advertising card shows the total with Foundation for the first six months and from month seven, so you can see the full service fee before choosing.

Is advertising spend included?

No. Google Ads and Facebook Ads each have a $1,500 minimum ad spend, separate from their management fee. The package totals shown on this page include Foundation and management, not advertising spend.

What if I already have a website?

Foundation includes an SEO-optimised WordPress website with 20–25 pages, or edits to your current website. We can discuss the best approach for your business on the strategy call.

How do I choose between the two SEO packages?

Foundation SEO covers 25–30 keywords, 4 monthly blog posts, 30+ monthly backlinks, and 2 monthly guest posts. Scaling SEO expands this to 50 keywords, 8 monthly blog posts, 40 monthly backlinks, 5 monthly guest posts, deeper AI optimisation, and a quarterly press release. Both include ongoing optimisation.

Do I have to add everything at once?

No. The extra services are optional. Start with Foundation, choose one SEO package if organic growth is your priority, and add Google Ads, Facebook Ads, or both when paid reach fits your plans. We’ll help you choose a combination that makes sense for your business.

Let’s find your next step.

Tell us where your business is today. We’ll help you choose the right Foundation and the support to grow from there.

Request a free strategy call