Managed search ads

Google Ads for Contractors, Set Up and Managed

Our Google Ads for contractors service shows your business when people search for your trade. We handle the keywords, the ads, the tracking and Local Service Ads.

Get foundGoogle Ads management is +$497 a month on top of the Foundation System, with a $1,500 minimum ad spend that you pay separately.

The problem

Ads Can Burn Money Fast

Google Ads let you show up when someone searches for your trade. But a bad setup pays for clicks from people who will never hire you.

Learning it on your own takes hours you do not have. Every week it runs wrong costs you money.

Three simple steps

How It Works

  1. We Research Your Keywords

    We find the searches your customers use. We also add negative keywords, which are searches we block so you do not pay for the wrong clicks.

  2. We Build and Test Ads

    We set up 1 to 2 search campaigns and write the ads. We test two versions against each other to see which one does better.

  3. We Track Every Call

    We set up a landing page, call tracking and conversion tracking, so you see which ads turn into calls. Each month you get a report.

Why use it

Google Ads for Contractors, Without the Guesswork

Local Service Ads Included

Local Service Ads are a different kind of Google ad for local businesses. We set them up and run them along with your search ads.

Fewer Wasted Clicks

Negative keywords block searches that do not fit your business. Your budget goes to people who might hire you.

Calls You Can Trace

Call tracking shows which calls came from your ads. You know what your money is doing.

Ad Spend Stays Separate

Your ad spend is separate from our management fee. The money you set for ads goes to the ads.

Results

What You Can Expect

Clear Numbers Every Month

Your monthly report shows what you spent and what came in. You can see if the ads are paying off.

Ads That Get Better Over Time

We keep testing ad copy against each other. You keep the ads that do best and drop the ones that do not.

Leads Followed Up Fast

Leads from your ads land in the Lanello app, where automated follow-up keeps the conversation moving.

Results depend on your area, your ad budget, and how fast you call leads back.

★★★★★

“We went from 3 leads a month to 60.”

Jacob Nagle · Handyman

What you get

What Lanello Sets Up for You

We build it, connect it to your phone and your app, and keep it running. You keep working.

  • 1 to 2 managed Google search campaigns
  • Keyword research and negative keywords
  • Ad copy and A/B tests
  • Landing page and call tracking setup
  • Local Service Ads
  • Conversion tracking and a monthly report

Google Ads management is +$497 a month on top of the Foundation System, with a $1,500 minimum ad spend that you pay separately. See pricing

Questions

Google Ads Questions

How much should a contractor spend on Google Ads?

There is a minimum ad spend, listed in the plan on this page. That money is paid separately from our management fee. Your area and your trade also change how far it goes.

Is ad spend included in the management fee?

No. Your ad spend is separate. Our fee pays for setting up and running the ads, and your ad spend pays for the ads themselves.

What are Google Local Service Ads?

They are a type of Google ad made for local service businesses. We set them up as part of Google Ads management. You can also add Local Service Ads on their own, and you pay nothing until they bring results.

Do I need a website to run Google Ads?

Yes, people need a place to land. Google Ads is an add-on, so you already have your Lanello website from the Foundation System. We also set up a landing page for your ads.

Can you promise how many leads I will get from Google Ads?

No. Nobody can honestly promise that. We track calls and conversions, so each month you can see what your money brought in.

Free strategy call

Run Google Ads Without the Guesswork

Book a call and we will look at your area together.