Ads on Facebook
Our Facebook ads for contractors put your business in front of the right homeowners. We make the ads, test them and track them, so you stay on the job.
Scale the businessFacebook Ads management is +$897 a month on top of the Foundation System, with a $1,500 minimum ad spend that you pay separately.
Our Facebook ads playbook
Most contractor ads fail at one of these four steps. We get all four right.
Homeowners in your towns who need your service. Not the whole internet.
A reason to act now, like a free estimate or a seasonal deal.
One page, one offer, one button, built to turn a click into a call.
We call new leads right away and make it personal. Fast calls win jobs.
Panel buzzing or lights flickering? A licensed electrician can come out this week. Free safety check for homeowners in your town.
Example ad. The company name is made up.
Step 3, from our marketing lead
Step 4
A lead that hears from you in the first minute is far more likely to book. We call fast and use their name and their job, so it feels personal, not like a call center.
The problem
On Facebook, people are not searching for a roofer. They are scrolling. Your ad has to make them stop.
When people see the same ad again and again, they stop noticing it. Making new ads takes time you do not have.
Three simple steps
We set up who sees your ads. We also set up retargeting, which means showing ads again to people who already saw your business.
We make 15 new ad versions every 2 months. We test the words and the images to see what people respond to.
We set up the Facebook pixel, a small piece of code on your site that tracks what people do after they click. Each month you get a report.
Why use it
Fresh ads keep people from tuning you out. You never have to sit down and make them yourself.
Retargeting shows your ads again to people who already saw your business. You stay in mind until they are ready to call.
Facebook messages land in the Lanello app with your calls, texts and emails. Automated follow-up keeps the conversation going.
Your ad spend is separate from our management fee. The money you set for ads goes to the ads.
Results
New ad versions go out every 2 months. You are not stuck with one tired ad.
Leads and messages from your ads show up in your Lanello inbox. You answer from your phone between jobs.
Your monthly report shows what ran and what came in. You can see if the ads are paying off.
Results depend on your area, your offer, and how fast you reply to new leads.
★★★★★“We went from 3 leads a month to 60.”
Jacob Nagle · Handyman
What you get
We build it, connect it to your phone and your app, and keep it running. You keep working.
Facebook Ads management is +$897 a month on top of the Foundation System, with a $1,500 minimum ad spend that you pay separately. See pricing
Part of one system
Questions
They can, when the ads stay fresh, reach the right people, and get followed up fast. Results depend on your area and your offer. No one can honestly promise a number of leads.
No. Your ad spend is separate from our fee. Our fee pays for making, testing and running the ads, and your ad spend pays for the ads themselves.
Google Ads reach people who are searching for your trade right now. Facebook ads reach people while they scroll, before they search. On a call we can talk about which one fits your area.
We make 15 new ad versions every 2 months. We test them to see which words and images work best. That way your ads do not go stale.
Their message lands in your Lanello inbox with your calls, texts and emails. Automated follow-up keeps the conversation moving after the first message. You step in when it is time to quote the job.
Free strategy call
Book a call and we will talk through your area and your goals.
