Customer Reactivation
Email and text marketing for contractors that helps bring old customers back to you. We send about 8 campaigns a year, so the people who already trust you remember your name.
Grow from customersCustomer reactivation is included in the Foundation System, so there is no add-on to buy.
The problem
You did a job for them a couple of years ago. They liked your work. But when something breaks again, they search Google and call whoever shows up first.
Those old customers already know you. They are some of the easiest jobs you can win. Too often, nobody reaches out to them again.
Three simple steps
Your old customers go into the Lanello app. Names, phone numbers and emails sit in one place, called the CRM.
About 8 times a year, your old customers hear from you by email and text. Each one gives them a reason to think of you again.
When someone writes back, it shows up in your one inbox in the app. Automated follow-up keeps the conversation moving until you can call.
Why use it
An old customer has seen your work up close. You are not a stranger from an ad.
The campaigns are part of the system we set up and run. You stay on the job site.
Some people check email. Some only read texts. Your campaigns go out by email and by text, so you reach both.
Every reply lands in the same inbox as your calls and messages. Automated follow-up keeps it moving when your hands are full.
Results
Your old customers hear from you about 8 times a year. That is enough for them to remember you, and less than once a month.
A typical result is roughly 2 leads for every 100 old contacts. The bigger your list, the more it has to work with.
These leads come from people who hired you before. You start the call with trust, not from zero.
This is a typical result, not a promise: it depends on the size of your list, your area and how fast you call people back.
★★★★★“Lanello fixed issues with my old site, built me a better one, and even helped rebrand.”
Daniel Brenner · Electrician
What you get
We build it, connect it to your phone and your app, and keep it running. You keep working.
Customer reactivation is included in the Foundation System, so there is no add-on to buy. See pricing
Part of one system
Questions
Stay in touch by email and text a few times a year. Lanello sends about 8 campaigns a year to your old customers. That way they think of you when something needs fixing.
A typical result is roughly 2 leads for every 100 old contacts. It is not a promise. It depends on your list, your area and how fast you call back.
About 8 campaigns a year is less than one a month. That is enough to keep your name fresh without filling up their phone.
No. The campaigns are part of the system we set up and run for you. You answer the replies, and automated follow-up helps when you are busy on a job.
Yes. It is included in the Foundation System, along with the review system, missed call text back and the Lanello app. You do not pay for it as an add-on.
Free strategy call
Book a call and we will show you how the campaigns would work with your customer list.
