Lanello in the News

New York Weekly wrote about a problem most small contractors know well. They spend money on ads and lead sites like Yelp and Thumbtack, and still do not get steady, good jobs.

The article explains how Robin Criel started Lanello to fix that for handymen, plumbers, electricians and other trades. One simple system covers the website, local SEO, the Google profile and automatic lead follow-up, without the price of a big agency.

It calls this the "digital handyman" approach: the contractor keeps working on jobs, and the system takes care of the online side.

USA Wire looked at contractors who pay thousands of dollars a month for ads and lead sites, and still have empty schedules.

The article walks through what the Lanello system bundles for $297 a month: a professional website, search engine optimization, a stronger Google Business Profile and built-in automation. Robin explains why he built it for tradespeople who would rather work on their craft than on tech.

It also covers the idea behind it: a tool that brings in referrals, reviews and leads without ad spend, where the contractor only has to press a couple of buttons.