The Team

Lanello | About us

Meet the people that have your back

No Nonsense, More Results Mindset

At Lanello, we cut through the noise to deliver everything your service-based business needs to grow—web design, marketing, and software—all under one roof. No jargon, no stress, just results.

We’ve built our business to solve one big problem: small businesses shouldn’t have to juggle multiple agencies to succeed. That’s why we’re not just an agency—we’re your partner in growth. From building high-performing websites to running expert ad campaigns and automating lead follow-up, we handle it all.

Our process is simple: build, attract, convert. We create websites that rank on Google, if applicable fore the specific client, we drive traffic with Google and Facebook ads, and use smart systems to turn leads into paying customers—all at a price that works for small businesses.

Ready to grow? Let’s do it together. 😉

Our Digital Handymen (woman)

Ready to roll up their sleeves, and get their hands dirty on growing your business digitally.

Robin Criel

Robin Criel

CEO & Founder
Yeah, I'm more than just a CEO, they also call me the Business doctor. If you tell me where it hurts, I'll heal it.
David Escobar

David Escobar

Website Systems Specialist
He's not just the guy behind the code, He's the architect who makes sure your digital house doesn’t collapse. If your systems are shaky, he'll reinforce them. If they’re broken, he’ll rebuild them stronger.
David Caicedo

David Caicedo

SMM & FB Ads Expert
Sometimes he generates that many leads, that we have to turn the campaigns off due to work overload. Oops.
Alex Tansey

Alex Tansey

Client Growth Expert
Alex dissects your business to uncover every area for improvement. He digs deep, lays down a solid foundation, and preps your company to build a skyscraper of growth on top.
Sofia Medina

Sofia Medina

Senior Customer Success Manager
With a smile, Sofía helps you optimize and master your systems. Along the way, she highlights consistent opportunities and untapped potential—making sure your business keeps growing, step by step.
Stephany Saldarriaga

Stephany Saldarriaga

Customer Success Assistant
Stephany keeps the little things from becoming big headaches. From answering questions to keeping follow-ups on track, she helps make your day run smoother—so you can focus on growing your business.

Troubles scaling your business?
Book a free strategy call below

It almost feels illegal that we give this knowledge away for free.

Real Results, Real People