Privacy Policy

Effective date: 11/12/2025
Company: Lanello (“Lanello,” “we,” “us,” or “our”)
Website: lanello.io

This policy explains how we collect, use, share, and protect your information when you use our website, contact us, or work with us. If you are in the EEA/UK/Switzerland or a U.S. state with privacy laws (e.g., CA, CO, CT, UT, VA), additional rights apply—see “Your Privacy Rights.”

1) What this policy covers

Visitors to lanello.io and related pages

– Prospective customers and partners who interact with our forms, chat, ads, or email

– Clients who engage our services (e.g., SEO, ads, web design, cold email)

– Individuals whose personal information we process on behalf of clients as a service provider/processor

– This policy does not cover third-party websites, apps, or services we link to.

2) Information we collect

a) Information you provide
  • Contact details (name, email, phone, company, role)

  • Account and billing info (billing address, VAT/Tax ID)

  • Project details, support requests, files you upload, and feedback

  • Job applications (resume/CV, portfolio, employment details)

b) Information we collect automatically
  • Device/usage data (IP, browser type, pages viewed, time on site, referral URLs)

  • Cookies, pixels, and similar technologies (see “Cookies & Tracking”)

  • Email engagement (opens, clicks) for our communications

c) Information from third parties
  • Lead and firmographic data from reputable B2B data providers

  • Analytics/advertising platforms (e.g., Google Analytics, Meta Ads)

  • Payment processors (transaction confirmations; we do not store full card numbers

3) How we use your information

  • Provide, operate, and improve our website and services

  • Respond to inquiries, schedule demos, and deliver customer support

  • Build and manage campaigns (SEO, ads, cold email, web) on your behalf

  • Personalize content and measure performance of our marketing

  • Detect, prevent, and investigate fraud, abuse, or security incidents

  • Meet legal, tax, and compliance obligations

Legal bases (EEA/UK): consent, contract performance, legitimate interests (e.g., B2B marketing/reach-out, service improvement, security), and legal obligation.

4) How we share information

  • We share information only as needed:

    • Service providers/processors (hosting, analytics, CRM, email, payment, data enrichment, customer support) under contracts that restrict use to our instructions

    • Advertising/analytics partners to measure and improve our marketing (you can opt out—see “Your Choices”)

    • Business transfers (mergers, acquisitions, or asset sales)

    • Legal reasons (to comply with law, enforce agreements, or protect rights/safety)

    • With your consent or at your direction

     

    We do not sell personal information for money. Under some state laws, certain analytics/ads disclosures may be considered a “sale” or “share.” See “Your Privacy Rights (U.S.)” for opt-out options.

5) Cookies & tracking

  • We use cookies, pixels, and similar technologies to:

    • Enable site functionality and security

    • Remember preferences

    • Analyze traffic and performance (e.g., Google Analytics)

    • Measure marketing effectiveness and retarget visitors

    Your controls: Adjust your browser settings, use our [Cookie Preferences] link (if implemented), or opt out of Google Analytics with their add-on. Blocking some cookies may affect site functionality.

6) Data processed for clients (processor role)

  • For certain services (e.g., cold email, ads, CRM work), we process personal data on behalf of clients as a processor/service provider. We handle that data only under our contract and the client’s instructions. If you received a message via a campaign we run for a client, please contact that client directly or email us at info@lanello.io and we’ll assist.

7) Retention

We keep personal data only as long as necessary for the purposes described above, including to meet legal, accounting, or reporting requirements. When no longer needed, we delete or anonymize data according to our retention schedule.

8) International transfers

Your information may be processed in countries other than where you live. Where required, we use appropriate safeguards (e.g., Standard Contractual Clauses) to protect cross-border transfers.

9) Security

We implement administrative, technical, and physical safeguards designed to protect personal information (e.g., access controls, encryption in transit, limited retention, employee training). No system is 100% secure; please use caution when sharing information online.

10) Your choices

  • Marketing emails: Click “unsubscribe” in any message or email [info@lanello.io]

  • Analytics/ads: Manage via [Cookie Preferences] and platform-level settings

11) Your privacy rights

EEA/UK/Switzerland

You may have the right to access, correct, delete, restrict or object to processing, and data portability, and to withdraw consent at any time. You also have the right to lodge a complaint with your supervisory authority. Contact us to exercise these rights: [info@lanello.io].

United States (including California)

Depending on your state, you may have the right to:

  • Know/Access the categories and specific pieces of personal information we collected about you

  • Delete personal information

  • Correct inaccuracies

  • Opt out of “sale”/“sharing”/targeted advertising (as defined by applicable laws)

  • Limit use/disclosure of sensitive personal information (if applicable)

  • Non-discrimination for exercising your rights

How to exercise:
Submit a request at [info@lanello.io] or [web form URL]. We may verify your identity before fulfilling requests. To opt out of “sale”/“sharing,” use the “Do Not Sell or Share My Personal Information” link (if implemented) and adjust cookie preferences.

Notice of collection (past 12 months): We may have collected identifiers (e.g., contact details, online identifiers/IP), commercial information (service history), internet or network activity (usage data), geolocation (approximate), professional/employment info (B2B), and inferences from the above. Sources include you, your devices, service providers, ad/analytics partners, and B2B data providers. We use these for the purposes listed in Section 3 and share as in Section 4.

We do not knowingly sell or share the personal information of consumers under 16.

12) Children’s privacy

Our services are not directed to children under 16, and we do not knowingly collect their personal information. If you believe a child has provided us data, contact [info@lanello.io] and we’ll delete it.

13) Third-party links and tools

Our site may link to third-party websites, apps, and plugins. Their privacy practices are governed by their own policies.

14) Changes to this policy

We may update this policy from time to time. The “Effective date” will indicate the latest version. Significant changes will be posted on this page and, where appropriate, notified to you.

15) Contact us

Lanello
Lanello LLC
30 N Gould St Suite R Sheridan,  WY 82801
Email: info@lanello.io